People Really Do Judge a Book By Its Cover!

Unfortunately, no matter what the author has to share, if the cover doesn’t evoke curiosity, interest or urgency, then the battle for the customer’s attention is lost. People will mistakenly assume that if you haven’t taken much time with the design of the cover, the information inside must not be that great either.

On the Internet, this idea is taken one step farther by the fact that your product cannot be seen or felt. Even if your visitors know that you sell a digital product, they secretly want to see it and judge its value for themselves. When you show them a realistic, professional cover design, the value of your product and your personal credibility are given a tremendous boost. Customers reason that since you’ve put a lot of effort into presenting such a remarkable cover, chances are the information inside is top-notch!

But professional cover designs aren’t just for e-books. You can get realistic covers designed for other products too, such as:

• Software Boxes – Selling a software product over the Internet can be difficult. Your customers want the ease of instant downloading, but they also want to inspect the product they’re getting. The solution is a professionally designed virtual “package” – just like the slick boxes at retail stores, but without the hefty printing and assembly costs!

• CD, DVD and Video Cases – If you sell audio or video products online, a custom CD, DVD or videocassette case can give your customers a real sense of the value of your product. 3D cases and covers are great for audio seminars, “how-to” videos, and interviews.

• Newsletters and E-Zines – If you maintain a newsletter or e-zine, your subscribers already know the value of the information you provide. But how do you convince new subscribers to join them? Easy! Show them a sample of what your newsletter looks like “in print”. Even if you deliver information completely over email, showing an image of a printed version will give your newsletter a stylish, professional look that sets it apart from all the others that compete for your subscriber’s attention.

• Membership/Gift Cards – People are naturally drawn to “exclusive” or “member only” benefits. Give potential members a glimpse into the benefits of joining your select group by showing off a virtual “membership card”. These types of designs make great gift cards too! Perfect for giving your clients special discounts or coupons without the printing costs!

• And Much More! – Get covers for special reports, spiral notebooks, binders, and magazines too! View the portfolio for outstanding examples!